If you’d asked me thirteen years ago what I’d do with my life, I’d have said it without hesitation: become a diplomat and help negotiate peace in the Middle East. Back then I was finishing my Master’s thesis on negotiation and statecraft in the Sunni diplomatic tradition, certain that was the path ahead.
Life had other plans.
What I thought would be a temporary offer from a global creative-tech company turned into twelve years. I stayed for the freedom: the company was built remote-first, so I worked from more than fifty-five countries. I was one of only two people supporting the very first subscription clients, back when there were no playbooks and almost no guidance. Then it grew, fast. Today that platform serves more than 650,000 paying subscribers, and I spent those years working directly with clients, guiding them and solving problems as the business scaled around us.